The Honest Peach

Concept and creation of Alyson’s brand identity, with focus on her supporting mom’s through their motherhood stage of life.

Vibe
Honest
Supportive
Community

Scope of Work
Brand Refresh
The Mamahood Logo

Black and white logo for 'the Honest Peach' featuring the words and a small leaf illustration.
Logo for The Honest Peach with a peach icon replacing the letter 'O' in 'Honest' on a light beige background.
A person holding their pregnant belly, with text overlaid that reads 'After the honest peach,' featuring a peach illustration.
Logo with a peach illustration and the text 'The Honest Peach' in a circular pattern around it, on a dark teal background.
Minimalist illustration of a woman with long hair holding a peach with a leaf in front of her chest, with the text 'the Mamahood' beneath.

The Goal

Create a supportive and safe place for moms in this modern world to get the resourceful help and support they need and want.

Behind the Brand

The Approach

Having a modern but light color palette to create a modern strong motherhood vibe. We still kept the peach concept from the original logo but modernized it for the branding so it was recognizable.

The Result

It’s inviting to moms who are looking for the support and community they have been looking for. Her branding now stands out on social media and elsewhere to moms around the US. She provides a safe place for them to embrace motherhood in a way that feels authentic.